Posted in Oracle DBMS, RDBMS, Sybase

Oracle Market share

One more point in the Sybase vs Oracle debate is the size of the Oracle installed base. The claim has been made that the reason Oracle is the number one RDBMS, is that the database has been selected for it’s features, reliability and maturity.

Once again this is a false premise as the real reason that Oracle is number one, is Marketing, plain and simple salesmanship. And not generally good salesmanship, but more like that of a pushy used car salesman. I had the occasion of witnessing this, more or less first hand.

At one company I work for they were going through the usually agony of having to upgrade a project costing system. The current one, home made, was failing. The replacement was between Oracle Financial’s and some modules or Deltec Costpoint. The evaluation team went through extensive testing of the features, and the Oracle system came up short, but with Oracle promises to add the missing features. The Costpoint system was nearly a perfect fit. And hence the choice to purchase Costpoint. This set off the first of three Oracle incidents. Oracle having lost the bid, did not take it lightly. They when directly to the CEO of the company and claimed that the evaluation team had made a costly and catastrophic choice for the company which would lead to serious business loss.

The CEO having more or less picked the evaluation team, was not impressed with the Oracle arguments. But this does not complete the story. This same team, was required to also make a choice of RDBMS’s Oracle, or Sybase. And as you might have guested the same Oracle sales reps were involved. The evaluation team after considerable testing Chose Sybase. And guess what? The Oracle reps again approached the CEO claiming that the evaluation team had failed their duties and were taking the company to the brink with their choice of Sybase. And again they were shown the door by the CEO.

This does not close the door. The company operated the Costpoint system on Sybase for many years with absolutely no issues. Until Deltec was, under pressure from Oracle, was forced to migrate to “Oracle only” RDBMS support and as such required all clients to switch to Oracle as part of a Costpoint upgrade. The company was forced to upgrade all the hardware necessary to operate the costpoint system in order to manage the Oracle installation.

Clearly Oracle did not ‘win’ this on features, just pushy sales reps.

And this is not the only example of Oracle strong arm marketing , like the comedian, “I’ve got a million of ’em”!


With 40 years experience in software development, systems design and engineering and IT operations, and Infrastructure Architecture issues. I am versed in multiple programming languages, Operating Systems and RDBMS, I have work experience ranging from microcomputers and PC’s to multiprocessor mid range Unix systems and clusters. I have experience with both wireless and wired network protocols and mediums. And I've help migrate systems into the Amazon EC2 Cloud from self hosted configurations. I collect old working computers, I'm a published Astro-photographer, I tutor, and teach almost every subject I am knowledgeable in. I have had one internet email or another since 1991. I developed Gopher sites prior to the formation of HTTP/HTML and a few websites since then. I wrote my first 'database' on a DEC PDP-11 for the DECUS Library in 1984. Specialties I specialize in Database systems, and am familiar with almost all types of RDBMS and ISAM systems short of Mainframes. I habitually reverse engineer and document everything I touch.

2 thoughts on “Oracle Market share

  1. Oracle are a juggernaut probably intent on overtaking Microsoft as the world’s largest IT software and services company. They like to gobble up everything around them until it’s just them Microsoft and SAP. Then they can have a nice cosy triopoly.

    I always found Oracle Ireland to be arrogant to deal with. Unless you are someone from a mega-sized company, they just do not want to know you. Their partner programme is a bit of a joke as well.

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